How We Work

No Surprises.
Just Results.

Six clearly defined phases. Fixed pricing. Live previews after every sprint. We've refined this process across 150+ projects — it works.

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Projects Completed
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On-Time Deliveries
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At a Glance

The 6 Phases

01
Discovery
3–5 days
02
Strategy & Proposal
2–3 days
03
Design
1–3 weeks
04
Development
2–10 weeks
05
Launch
1–2 days
06
Growth
Ongoing partnership
01
Phase 01 · Discovery

We Start by Listening

Free 30-min strategy call. No commitment.

Before we write a line of code or sketch a pixel, we need to understand your world. This phase is entirely about listening — to your goals, your audience, your competitors, your constraints, and your ambitions.

Outcome

You receive a detailed project brief that defines exactly what we're building, why, for whom, and how success will be measured.

What We Do

  • Free 30-minute strategy call (no obligation)
  • Business goals & success metrics workshop
  • Competitor landscape analysis
  • Audience & user persona mapping
  • Technical requirements discovery
  • Budget & timeline alignment

Duration

3–5 days

Key Deliverable

Discovery Report + Project Scope Document

Tools Used

NotionFigJamGoogle MeetLoom
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02
Phase 02 · Strategy & Proposal

We Map the Entire Journey

Fixed-price quote. Exact timeline. Zero surprises.

Armed with everything from discovery, we architect the solution. Information architecture, user flows, technical stack decisions, content strategy — all mapped before a single tool is opened. Then we send you a comprehensive proposal.

Outcome

A signed proposal that you approved, with every milestone, payment schedule, and success metric locked in writing.

What We Do

  • Information architecture & sitemap
  • User journey & flow diagrams
  • Technology stack recommendation
  • Detailed project timeline with milestones
  • Fixed-price quote (no hourly billing)
  • Resource allocation & team assignment

Duration

2–3 days

Key Deliverable

Proposal Document + Signed Agreement

Tools Used

MiroNotionFigma (IA)Google Docs
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03
Phase 03 · Design

You See It Before We Build It

Wireframes → Prototypes → Your Approval.

We design in the open. Every decision is explained, every screen is reviewed, and nothing progresses without your sign-off. We move from rough wireframes to pixel-perfect hi-fi prototypes in Figma — interactive, clickable, testable.

Outcome

You approve every screen before we write a single line of code. No surprises in development — just building what you already love.

What We Do

  • Moodboard & creative direction deck
  • Low-fidelity wireframes (all key screens)
  • High-fidelity Figma designs
  • Interactive clickable prototype
  • Responsive layouts (desktop, tablet, mobile)
  • Design system & component library

Duration

1–3 weeks

Key Deliverable

Approved Figma Prototype + Design System

Tools Used

FigmaFigJamLottieFramer
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04
Phase 04 · Development

We Build in Transparent Sprints

Live previews every sprint. Always in control.

Development happens in 1-week sprints. After each sprint you receive a live preview link and a written update. Our code is clean, documented, and reviewed before any line hits the main branch. We don't just ship features — we ship quality.

Outcome

A production-ready codebase with 90+ Lighthouse scores, documented APIs, and zero known bugs — reviewed, tested, and approved by you.

What We Do

  • 1-week agile sprints with live previews
  • Frontend & backend development
  • Third-party integrations & APIs
  • Automated testing & QA
  • Performance optimisation (Core Web Vitals 90+)
  • Accessibility (WCAG 2.1 AA)

Duration

2–10 weeks

Key Deliverable

Staging Environment + Sprint Reports

Tools Used

VS CodeGitHubVercelLinearPlaywright
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05
Phase 05 · Launch

We Ship. Carefully.

Zero-downtime deployment. SEO baseline on day one.

Launch day is not an accident — it's a choreographed operation. DNS migration, zero-downtime deployment, analytics setup, SEO foundation, and a full post-launch health check within 24 hours.

Outcome

A live, indexed, fast, and tracked product — with a detailed handover document and 30 days of free post-launch support.

What We Do

  • Pre-launch QA checklist (200+ items)
  • DNS migration & SSL setup
  • Zero-downtime deployment pipeline
  • Analytics & conversion tracking setup
  • SEO technical foundation
  • 24-hour post-launch monitoring

Duration

1–2 days

Key Deliverable

Live Site + Launch Report

Tools Used

VercelCloudflareGA4Search ConsoleSentry
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06
Phase 06 · Growth

We Stay. We Grow.

30 days free support. Then flexible retainers.

The launch is the beginning, not the end. We offer retainer packages for ongoing development, SEO monitoring, content updates, and A/B testing. Most of our clients have been with us for 2+ years.

Outcome

A long-term digital partner who knows your product, your users, and your goals — not a vendor who disappears after go-live.

What We Do

  • 30 days free bug fixes & minor updates
  • Monthly performance & SEO reports
  • Ongoing development retainer (optional)
  • A/B testing & conversion rate optimisation
  • New feature sprints on demand
  • Annual design refresh consultation

Duration

Ongoing partnership

Key Deliverable

Monthly Reports + Ongoing Support

Tools Used

GA4HotjarAhrefsLinearSlack
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Our Promises

What You Can Expect

These aren't aspirations — they're commitments backed by our signed project agreement.

Fixed Pricing

Quote agreed before work starts. We never charge more than the signed proposal, ever.

On-Time or Free

If we miss a milestone deadline without valid cause, that sprint is free. We've never triggered this.

Unlimited Revisions

In the design phase, revisions are unlimited until you're happy. We don't count rounds.

Full Documentation

Every project ships with a README, API docs, and a handover guide your team can follow.

90+ Lighthouse Score

Every web project we deliver hits 90+ on Performance, SEO, Accessibility, and Best Practices.

30-Day Free Support

After launch, 30 days of free bug fixes and minor changes. No invoice, no questions asked.

FAQ

Process Questions

How long does a typical project take from start to launch?

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A landing page takes 2–3 weeks. A full website is typically 4–8 weeks. A SaaS platform or mobile app ranges from 8–16 weeks. We'll give you an exact timeline in the proposal after our discovery call.

Do I need to be available throughout the project?

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We ask for 1–2 hours of your time per week — mainly to review sprint deliverables and make decisions. We send everything asynchronously via Loom, Notion, and email so you're never blocked waiting for a meeting.

What happens if I change my mind mid-project?

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Scope changes are handled transparently. Minor changes within the agreed scope are absorbed. Significant scope additions are discussed, priced, and agreed in writing before any work starts. No surprise invoices.

Will I own the code and design files?

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Yes, 100%. On final payment, you receive full ownership of all source code, design files (Figma), and assets. We retain no rights or access to your codebase.

Can I see examples of your process in action?

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Absolutely. We can walk you through a real case study on our discovery call — showing actual wireframes, sprint updates, and the final product for a previous project in your industry.

What if I already have a design but need development?

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No problem. We can start from the Development phase if you have approved designs. We'll do a brief design audit to flag any technical concerns before we start building.

Ready to Start
Phase 01?

Book your free 30-minute discovery call. No commitment, no pressure — just a conversation about what you want to build.

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